A brand mark is not just a part of branding; it plays an important role in building your reputation in the market. It tells the viewers the value you provide to the customers. Your customers relate your company and all the goods with your brand mark, and thus it becomes the face of your company. Therefore, the design should be memorable and easy to recall, and conveys a message that the customers believe and remember!
You can design your brand mark on your own, or hire a professional. Nowadays, many designing agencies provide with services that come with all types of budgets.
Following are some important tips that you must remember about your brand mark design:
1. Plainness: don?t spend or waste money on getting an icon that is glossy or colorful. Attracting the customer?s attention is not all; they must be able to remember it as well. Only simple and decent icons can do that.
2. Colors: Colors are not an essential element of business icon but significant to product recognition. Colors put across feelings, with every color generally standing for one sentiment or the other. However, apply only a few colors rather than using all the colors from the discernible scale of the rainbow! If you already have your company color, use those colors in your business icon.
3. Compatibility: characteristic plays an important role. Compatibility of colors applied in the business icon and the symbol itself with the company stationary used (Cards, letterhead and envelope etc). Also remember that your business icon should look great in black and white as your business icon will be employed in all company communications (Fax, photocopied document etc.) will be a black and white mishmash.
4. Promotion: The subsequent step after the contriving process is to advertise your emblem. Make use of quality marketing services. Print your emblem on your company?s stationary as well as on your goods. This will be very good for advertising your company?s emblem.
5. Don't Use Emblem maker Software: Using even the best logo design software will fruitfully murder your emblem even before its introduction in the market! Such applications provide low-budget shortcuts in the form of logo samples and symbols and permit you to add your title in the design. Quite unsurprisingly, emblems fashioned using such applications are unusually ordinary. Even the logo design software reviews don?t help in such cases, because they don?t tell you the entire truth.Source: http://logo-design-consultant.blogspot.com/2012/02/best-logo-design-software-will.html
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