Svpply?s ?We Want This!? Is A Tasteful Way Retailers Can Target Well-Dressed Shoppers

Svpply, the New York-based startup that replicates the feeling of window-shopping online, is nudging its well-heeled clientele to turn their "wants" into real purchases. The company, which was co-founded by Vimeo designer Zach Klein, is unveiling analytics and targeting features for retailers in a program called "We Want This!" Shops like Free People, CXXVI and All Saints can reach influential members of the Svpply community with targeted promotions based on their "Wants." On Svpply, a "Want" is pretty much similar to the "Like" button on Facebook. Since the company was founded a few years ago, Svpply members have clicked "Want" more than 5 million times on the site and do it at a current rate of about 160,000 per week.

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